A/B Testing: Validating Multiple Variations

Many teams don’t automate tests to validate multiple variations because it’s “throw away” code. You’re not entirely sure which variation you’ll get each time the test runs. If you did write test automation, you may need a bunch of conditional logic in your test code to handle both variations. What if instead of writing and maintaining all of this code, you used visual testing instead? Would that make things easier?

Product — November 13, 2019

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