Last updated: May 20, 2021

In June 2018, the State of California passed a new bill called the California Consumer Privacy Act (“CCPA“), with the purpose of protecting the personal information of consumers who are California residents. The CCPA went into effect on January 1, 2020.
Applitools sees the CCPA as part of a positive wide-spread effort to create better privacy-friendly environments. As a company highly committed to privacy, we have put together this document to provide an overview of what Applitools has done to implement the CCPA.
If you would like to read more on our GDPR readiness, please visit

What is Applitools doing regarding CCPA? Since Applitools has presence in the State of California and has Californian customers, we are aware of CCPA and its requirements. This is a high level and non-exhaustive summary of what we have done so far:

  • CCPA strategy: We retained outside counsel to help us understand the CCPA, prepare a CCPA compliance plan and we have involved our different departments in order to implement CCPA requirements internally.
  • Do not sell! We do not and are not interested in “selling” (as such term is defined under CCPA) your personal identifiable information (“PII”) to anyone as explained in our privacy policy.
  • Privacy notices: We have recently updated our privacy policy in order to cover CCPA requirements.
  • Our commitments as a “service provider”. When we process PII on our customer’s behalf, we commit not to retain, use, or disclose such PII except for the purposes of the contract or any other purposes permitted under the CCPA. We have a CCPA addendum ready for any customer who would need it and available here . If you are a customer subject to the CCPA or who needs a CCPA addendum, please download it, sign it and return it signed to
  • Consumers’ Rights. At customer’s or consumer’s request (as applicable), Applitools will assist with consumers’ rights where relevant PII is within possession or control of Applitools and in accordance with our privacy policy:
  • Security. Applitools is ISO 27001 certified.

Should I, as an Applitools customer, be concerned about the CCPA? Our recommendation is that all our customers assess carefully whether they are subject to the CCPA and if so, take the necessary measures to ensure their compliance.

And then what? Consider what personal data you are sharing with Applitools when using our services, and if required, engage in a suitable CCPA addendum with Applitools as your service provider.

Where can I learn more about CCPA? Additional information is available on the California Legislative Information website here.

I have more questions. Who should I contact? If you have any additional questions about the CCPA you are welcome to contact us at or

Disclaimer: The information in this document may not be construed or used as legal advice about the content, interpretation or application of any law, regulation or regulatory guideline. Customers and prospective customers must seek their own legal counsel to understand the applicability of any law or regulation on their processing of personal data/PII.

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