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Keri Cook

Chief Marketing Officer

Keri brings 15 years of experience leading marketing at SaaS and technology companies. She takes a data-driven approach to marketing and builds strong relationships and collaborations with sales, strategy, product and services teams. Keri was a founding member of the Clarabridge team that helped drive tremendous growth through a $1.125B acquisition. At Clarabridge, she was responsible for leading digital, events and field marketing teams to the company's $100M ARR goal through highly targeted and focused marketing campaigns.

Prior to joining Applitools, Keri was Head of Demand Generation for Campaign and Events at Qualtrics where she was responsible for developing and executing strategic, integrated marketing campaigns that align to sales and corporate goals for pipeline and revenue growth. At Applitools, Keri leads demand generation and global go to market strategies.

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