About Us

Meet the founding team and learn the story behind the company

Applitools was founded by software developers on a mission to shorten the release cycles of their product

Despite having good unit test coverage and automated end-to-end functional tests, a full manual regression of the UI, covering multiple operating systems, web browsers, screen resolutions and localizations, took days to complete.

Back at the time, there were plenty of excellent commercial and open-source tools that allowed you to test the functionality of your app through the UI, but there were no tools that allowed you to automatically test the look & feel and user experience of your app. That is, verifying that each UI element in each page appears in the right color, shape, position and size, and that it does not overlap or hide other UI elements.

After years of hard work carried out by experts, we successfully built a vast tech-stack that solved the automated visual UI testing problem

A masterpiece that includes:

  • AI-powered computer vision algorithms that emulate the human eye and brain, that can instantly analyze entire application pages and report differences only visible to human eye. Break down images into their layout and structure and automatically detect similar differences across different pages of your app running on different browsers and devices.
  • Dozens of SDKs that allow developers and testers to easily add visual checkpoints to their existing tests in all major automation frameworks and programming languages.
  • Robust backend servers that can process and store massive screenshots at infinite scale. Available both as cloud services and on-prem.
  • A sophisticated web-app that allows you to easily inspect test results, zoom-in on visual changes and automatically group similar differences to only see unique ones.
  • Integrations with leading CI systems, issue trackers and collaboration services.

We are thrilled to see how our work is changing the landscape of software development from app development to testing, deployment and monitoring, and we are committed to continue working hard to take our unique technology to new heights and continue to delight our users.

Applitools is based in San Mateo, California with R&D offices in Tel Aviv, Israel.


Gil Sever is a serial entrepreneur who is driven to solving technical problems with innovative solutions that didn’t previously exist. Prior to Applitools, he founded Safend (acquired by Wave Systems in 2011) and Storwize (acquired by IBM in 2010), and was the COO at Ectel, a NASDAQ company. Prior to this, Gil served in an elite intelligence unit of the Israeli Defence Forces and held a variety of research, development and management positions. Gil has a B.Sc. degree in Electrical Engineering from the Technion, Israel's Institute of Technology, and an M.Sc. degree in Electrical Engineering from Tel Aviv University.


Adam brings over 15 years of technological leadership and innovation experience to Applitools. Prior to founding Applitools, he held management, research and development positions at Safend, IBM, Microsoft and Intel. Adam holds B.Sc. and M.Sc. degrees in Computer Science from the Technion, and regularly talks about software testing at conferences around the world.


Moshe brings over 15 years of experience in leadership, engineering and operational roles in public and private companies. Prior to founding Applitools, Moshe held leadership roles at Wave Systems Corp., Safend, Amdocs (NASDAQ:DOX) and Sat-Smart Ltd. Moshe holds a Bachelor’s degree in Information Systems from the Technion Israel’s Institute of Technology and MBA from IDC (Wharton Business School GCP program)