Black Lives Matter. Applitools is With You and We Will Impart Change.

News — Published June 4, 2020
Gil Sever, CEO of Applitools, in support of Black Lives Matter

Dear Applitools Family,

We are deeply saddened by the events that have taken place in the United States. As a company, and as individuals, we must acknowledge and address them. But most importantly, we must do our part to support justice and equality for Black People.

As we endure the reality of a pandemic, we need to be our best selves. In fact, we’ve seen our best selves in medical professionals, first responders, friends, neighbors, and in each other. This is what makes the multiple acts of violence and social injustice against Black Americans impossible to ignore any longer. We now know, more than ever, how much better we can be.

For centuries, Black Americans have suffered terribly, based solely on the color of their skin. This has gone on for far too long and simply hoping things will change is not enough. 

We all must stand for the Black Community to end the violence and help bring equality, justice and healing to our country. 

We know that lending support and standing with the Black Community is not enough. There is much more we all can do to change our culture, support the movement and continue to educate ourselves to help create a just and equal world.

This is why, moving forward, Applitools will enact the following policies to support the Black Community:

  • Make and match donations from our team to organizations that support racial equality
  • Amplify the voices of Black Community members
  • Work to improve our team culture by taking deliberate actions to educate, train, create dialogue, and provide career opportunities for Black Community members 
  • Support our employees in taking time to mentor and support non-profits focused on equality

Lastly, we want to acknowledge the strength, conviction, and wisdom of the Black Women, Aleeyah Dixon and Angie Jones, who are part of our family. 

Angie and Aleeyah; we respect, love, and support you through this terrible time, and as a small company are privileged to have learned from you how to be our best selves. We want you to know that Applitools is your second home. A safe place. A place to find comfort and support.

In closing, we want to share some of the resources that Aleeyah and Angie have gathered for our team to help us understand and learn. It is our duty and responsibility to continue to educate ourselves. These valuable resources are yours to share so that we all better understand how to be active participants for positive change: 

Let’s all commit to that change right now.

Yours In Peace, Love, and Unity,

Gil Sever, Co-Founder and CEO

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