Geva has been a strategy and marketing advisor to a number of companies, including Deutsche Telekom, NEC, Internap, New Relic, Twilio, Sauce Labs, Heroku/Salesforce.com, Akiban, Xeround, Totango, Application Craft, JFrog, NewVem, CloudPassage, CloudScaling, and others. He also serves on the board of directors of Upstream Commerce and PerformanceXpert. Until 2008 Geva spent five years at GigaSpaces Technologies where he was Chief Marketing Officer and General Manager Cloud Computing. Geva received a Bachelor’s degree from Hebrew University in Jerusalem. He holds an MS from the Columbia Graduate School of Journalism and an MBA from Columbia Business School.