We use in our site https://applitools.com/ (“Site“) cookies and similar files or technologies to automatically collect and store information about your computer, device, and Site usage, in order to improve their performance and enhance your user experience. We use the general term “cookies” in this policy to refer to these technologies and all such similar technologies that collect information automatically when you are using our Site where this policy is posted.  You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy or by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device. Important: disabling cookies on this Site may seriously cripple the user experience and other features on the Site, to the point of rendering them useless.

In this Cookies Policy, we use the term Applitools (and “we“, “us” and “our“) to refer to Applitools Ltd. Our Privacy Policy is available at https://applitools.com/privacy-policy/.

What is a cookie?

Cookies are computer files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website.  Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Site before or whether you are a new visitor.

There are two broad categories of cookies:

  • First party cookies, served directly by us to your computer or mobile device.
  • Third party cookies, which are served by a third party on our behalf.  We use third party cookies for functionality, performance / analytics, marketing, and other technologies, and social media purposes. The third-party cookies are outside of our control. The third parties may, at any time, change their terms of service, purpose and use of cookies, etc. See below additional information on how to manage such cookies.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.

Web beacons:

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are small graphics files that contain a unique identifier that enable us to recognize when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third party website, to improve website performance and to measure the success of email marketing campaigns. In most instances, these technologies are reliant on cookies to function, and therefore declining cookies prevents them from functioning.

If you don’t want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies as described further below. If you turn off cookies, web beacon and other technologies will still detect your visits to our Site; however, they will not be associated with information otherwise stored in cookies.

Targeted advertising

Third parties may drop cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these to us.

How do we use cookies?

We use cookies to:

  • track traffic flow and patterns of travel in connection with our Site; 
  • understand the total number of visitors to our Sites on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;
  • monitor the performance of our Site and to continually improve it; and
  • customize and enhance your online experience.

What types of cookies do we use?

The types of cookies used by us in connection with the Site can be considered ‘essential website cookies’, ‘functionality cookies’, ‘analytics and performance cookies’, ‘marketing’, and ‘other technologies’. We have set out some further information below, and the purposes of the cookies we set in the following table.

  1. Cookies necessary for essential website purposes

These cookies are essential to provide you with services available through this Site and to use some of its features, such as access to secure areas. Without these cookies we will not be able to provide services that you require, such as transactional pages and secure login accounts.

Cookie nameSourceExpiryPurpose
OptanonConsentThis cookie is set by OneTrust cookie consent solution.1 year 19 days 23 hours 51 minutesThe cookies is used for storing the information about the users consent based on which the cookies will be set on the browser.
  • Functionality Cookies

These cookies record information about choices you’ve made and allow us to tailor the website to you. These cookies allow us to provide you with our services in the way in which you have required, as you continue to use or come back to our Site.  For example, these cookies allow us to:

  • Save your location preference if you have set your location on the homepage in order to receive a localized information;
  • Remember settings you have applied, such as layout, text size, preferences, and colors;
  • Show you when you are logged in; and
  • Store accessibility options.
Cookie nameSourceExpiryPurpose
__cf_bmThis cookie is set by CloudFare1 year 19 days 1 5hours 5 minutesThe cookie is used to support Cloudfare Bot Management.
lang  This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
bcookieThis cookie is set by linkedIn1 year 20 days 8 hours 37 minutesThe purpose of the cookie is to enable LinkedIn functionalities on the page.
lidcThis cookie is set by LinkedIn1 year 19 days 15 hours 7 minutesUsed for routing.
  • Performance / Analytics Cookies

We use performance/analytics cookies to analyze how the website is accessed, used, or is performing. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to:

  • Better understand our website visitors so that we can improve how we present our content;
  • Test different design ideas for particular pages, such as our homepage;
  • Collect information about Site visitors such as where they are located and what browsers they are using;
  • Determine the number of unique users of the website;
  • Improve the website by measuring any errors that occur; and
  • Conduct research and diagnostics to improve product offerings.
Cookie nameSourceExpiryPurpose
_gaThis cookie is installed by Google Analytics1 year 20 days 8 hours 36 minutesThe cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gidThis cookie is installed by Google Analytics.1 year 1 9days 15 hours 7 minutesThe cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
YSCThis cookies is set by Youtube Used to track the views of embedded videos.
_gcl_auGoogle Analytics1 year 19 days 17 hours 15 minutesThis cookie is used by Google Analytics to understand user interaction with the website.
wooTrackerThis cookie is set by Woopra, a real time web analysis service1 year 20 days 8 hours 36 minutesThe cookie stores a unique identifier that is used to identify the user and the user activity on the website.
_uetsid 1 year 19 days 15 hours 7 minutesThis cookie is used to collect analytical information about how visitors use the website. This information is used to compile report and improve site.
lisscThis cookie is provided by LinkedIn.1 year 19 days 23 hours 51 minutesThis cookie is used for tracking embedded service.
  • Marketing

We use marketing cookies to deliver many types of targeted digital marketing.. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. The cookie store user data and behavior information, which allows advertising services to target audience according to variables. For example, these cookies allow us to:

  • Observe the site performance and generate retargeting (Site retargeting, search retargeting, etc).
  • Maintain and improve the website and our products
Cookie nameSourceExpiryPurpose
VISITOR_INFO1_LIVEThis cookie is set by Youtube.1 year 19 days 19 hours 24 minutesUsed to track the information of the embedded YouTube videos on a website.
MUIDMicrosoft1 year 19 days 27 minutesUsed by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
_mkto_trkMarketo1 year 20 days  8 hours 3 6minutesThis cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows the website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness.
_gat_UA-42741829-1 1 year 19days 15hours 5minutesNo description
_fbpFacebook1 year 19 days 17 hours 15 minutesThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
frFacebook1 year 19 days 17 hours 15 minutesThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
bscookieLinked1 years 20 days 8hours 37minutesThis cookie is a browser ID cookie set by Linked share Buttons and ad tags.
intercom-id-[app_id]Intercom  9 monthsAnonymous visitor identifier cookie. As people visit your site, they get this cookie
intercom-session-[app-id]Intercom week1dentifier for each unique browser session. This session cookie is refreshed on each successful logged-in ping, extending it to 1 week from that moment. The user can access their conversations and have data communicated on logged out pages
  • Other technologies
Cookie nameSourceExpiryPurpose
utm_source 1 year 19 days 23 hours 51 minutesAnalytics and research
utm_medium 1 year 19 days 23 hours 51 minutesAnalytics and research
utm_campaign 1 year 19 days 23 hours 51 minutesAnalytics and research
utm_term 1 year 19 days 23 hours 51 minutesAnalytics and research
utm_content 1 year 19 days 23 hours 51 minutesAnalytics and research
first_touch 1 year 19 days 23 hours 51 minutesAnalytics and research
last_url 1 year 19 days 15 hours 7minutesAnalytics and research
ssi–sessionId 1 year 19 days 23 hours 51minutesAnalytics and research
ssi–lastInteraction 1 year 19 days 15 hours 5 minutesAnalytics and research
_rdt_uuid 1 year 19 days 17 hours 15 minutesAnalytics and research
_uetvid 1 year 19 days 15 hours 29 minutesAnalytics and research
li_sugr 1 year 19 days 17 hours 15 minutesAnalytics and research
UserMatchHistory 1 year 19 days 15 hours 48 minutesLinkedin – Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.

How to control or delete cookies

Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser, or the documentation published online for your particular browser type and version.

However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Site.

The following pages have information on how to change your cookies settings for the different browsers:

Third Party Websites’ Cookies

When using our website, you may be directed to other websites for such activities as surveys, to make payment in currency other than U.S. dollars, or for job applications. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

If you use the buttons that allow you to share products and content with your friends via social networks like Google, Twitter, Facebook or LinkedIn these companies may set a cookie on your computer memory. Find out more about these here:





Need More Information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:

Cookies that have been set in the past

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

Contact us

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at privacy@applitools.com.

Are you ready?

Get started Schedule a demo