COOKIE POLICY

Last updated October 17, 2022



This Cookie Policy explains how Applitools Inc. (“Company“, “we“, “us“, and “our“) uses cookies and similar technologies to recognize you when you visit our websites at https://applitools.com, (“Websites“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Applitools Inc.) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Name:__cf_bm
Purpose:Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Provider:.go.applitools.com
Service:Cloudflare View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:30 minutes

Name:JSESSIONID
Purpose:Used to maintain an anonymous user session by the server in Java™ 2 Platform Enterprise Edition web applications. It is a necessary cookie that expires at the end of a session.
Provider:.nr-data.net
Service:JavaServer Pages Technologies View Service Privacy Policy  
Country:__________
Type:http_cookie
Expires in:session

Name:__cf_bm
Purpose:Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Provider:.vimeo.com
Service:Cloudflare View Service Privacy Policy  
Country:__________
Type:http_cookie
Expires in:30 minutes

Name:__cf_bm
Purpose:Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Provider:.zoominfo.com
Service:Cloudflare View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:30 minutes

Name:__tlbcpv
Purpose:Used to record unique visitor views of the consent banner.
Provider:.termly.io
Service:Termly View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 year

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name:MR
Purpose:Microsoft MSN cookie. Used to measure the use of the website for internal analytics.
Provider:.c.clarity.ms
Service:Microsoft View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:7 days
Name:G_ENABLED_IDPS
Purpose:A persistent cookie used to provide discussion forum software enabling website owners to plug powerful functionality into their sites.
Provider:.auth.applitools.com
Service:Disqus View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:7977 years 3 months 1 day
Name:SM
Purpose:Session cookie used to collect anonymous information on how visitors use a site to help improve their experience and for better target ads.
Provider:.c.clarity.ms
Service:ChanelAdvisor View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:session
Name:MR
Purpose:Microsoft MSN cookie. Used to measure the use of the website for internal analytics.
Provider:.c.bing.com
Service:Microsoft View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:7 days
Name:BIGipServer#
Purpose:Used to monitor page load speed as part of site performance monitoring. It is also a HTTP cookie type that expire as a session ends.
Provider:687-ter-612.mktoresp.com
Service:BIG-IP Product Suite View Service Privacy Policy  
Country:United Kingdom
Type:server_cookie
Expires in:session
Name:browser_id
Purpose:Used by Roq.ad to identify client browser between sessions so as to target best ads to them
Provider:www.slideshare.net
Service:Roq.ad View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:4 years 11 months 30 days
Name:MR
Purpose:Microsoft MSN cookie. Used to measure the use of the website for internal analytics.
Provider:.bat.bing.com
Service:Microsoft View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:7 days
Name:BIGipServer#
Purpose:Used to monitor page load speed as part of site performance monitoring. It is also a HTTP cookie type that expire as a session ends.
Provider:go.applitools.com
Service:BIG-IP Product Suite View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:session

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name:_ga_#
Purpose:Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Provider:.applitools.com
Service:Google analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:MUID
Purpose:Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years
Provider:.bing.com
Service:Bing Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 year 24 days
Name:#collect
Purpose:Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session.
Provider:applitools.com
Service:Google Analytics View Service Privacy Policy  
Country:United States
Type:pixel_tracker
Expires in:session
Name:_gat#
Purpose:Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.
Provider:.applitools.com
Service:Google Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 minute
Name:_gat
Purpose:Used to monitor number of Google Analytics server requests when using Google Tag Manager
Provider:.applitools.com
Service:Google Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 minute
Name:c.gif
Purpose:__________
Provider:applitools.com
Service:__________  
Country:United States
Type:pixel_tracker
Expires in:session
Name:NID
Purpose:Set by Google to set a unique user ID to remember user preferences. Persistent cookie that stays for 182 days
Provider:.google.com
Service:Google View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:6 months
Name:_gat
Purpose:Used to monitor number of Google Analytics server requests when using Google Tag Manager
Provider:.giphy.com
Service:Google Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 minute
Name:_gid
Purpose:Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider:.giphy.com
Service:Google Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 day
Name:689d5b4562
Purpose:__________
Provider:applitools.com
Service:__________  
Country:United States
Type:pixel_tracker
Expires in:session
Name:px/
Purpose:__________
Provider:applitools.com
Service:__________  
Country:United States
Type:pixel_tracker
Expires in:session
Name:MUID
Purpose:Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years
Provider:.clarity.ms
Service:Bing Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 year 24 days
Name:_ga
Purpose:It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider:.giphy.com
Service:Google Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:_ga
Purpose:It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider:.applitools.com
Service:Google Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:_gid
Purpose:Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider:.applitools.com
Service:Google Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 day
Name:vuid
Purpose:Used by Vimeo player to check if certain features or preferences have been selected by the user on websites with embedded videos from Vimeo.
Provider:.vimeo.com
Service:Vimeo View Service Privacy Policy  
Country:__________
Type:http_cookie
Expires in:1 year 11 months 29 days

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name:_uetsid
Purpose:Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.
Provider:applitools.com
Service:Google Tag Manager View Service Privacy Policy  
Country:United States
Type:html_local_storage
Expires in:persistent
Name:_gcl_au
Purpose:Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Provider:.applitools.com
Service:AdSense View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:2 months 29 days
Name:bcookie
Purpose:Used to optimize the range of advertising on Linkedin
Provider:.linkedin.com
Service:Linkedin Ad Analytics View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:_uetvid_exp
Purpose:Contains the expiry-date for the cookie with corresponding name.
Provider:applitools.com
Service:Google Tag Manager View Service Privacy Policy  
Country:United States
Type:html_local_storage
Expires in:persistent
Name:VISITOR_INFO1_LIVE
Purpose:YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Provider:.youtube.com
Service:YouTube View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:5 months 27 days
Name:SRM_B
Purpose:Atlast Adserver used in conjunction with Bing services. Expires after 180 days
Provider:.c.bing.com
Service:Atlas View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:1 year 24 days
Name:_uetsid
Purpose:Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.
Provider:.applitools.com
Service:Google Tag Manager View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 day
Name:ga-audiences
Purpose:Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites
Provider:applitools.com
Service:AdWords View Service Privacy Policy  
Country:United States
Type:pixel_tracker
Expires in:session
Name:_uetvid
Purpose:Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
Provider:applitools.com
Service:Google Tag Manager View Service Privacy Policy  
Country:United States
Type:html_local_storage
Expires in:persistent
Name:_uetsid_exp
Purpose:Contains the expiry-date for the cookie with corresponding name.
Provider:applitools.com
Service:Google Tag Manager View Service Privacy Policy  
Country:United States
Type:html_local_storage
Expires in:persistent
Name:YSC
Purpose:YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Provider:.youtube.com
Service:YouTube View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:session
Name:_uetvid
Purpose:Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
Provider:.applitools.com
Service:Google Tag Manager View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:1 year 24 days
Name:ANONCHK
Purpose:Used by Bing as a unique user identifier for users seeing bing ads
Provider:.c.clarity.ms
Service:Bing View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:10 minutes
Name:_fbp
Purpose:Facebook tracking pixel used to identify visitors for personalized advertising.
Provider:.applitools.com
Service:Facebook View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:2 months 29 days
Name:lidc
Purpose:These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn’s marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
Provider:.linkedin.com
Service:LinkedIn View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:1 day
Name:UserMatchHistory
Purpose:These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn’s marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
Provider:.linkedin.com
Service:LinkedIn View Service Privacy Policy  
Country:United States
Type:http_cookie
Expires in:30 days

Social networking cookies:

These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes.

Name:bscookie
Purpose:Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature on 3rd party websites
Provider:.www.linkedin.com
Service:Linkedin Ad Analytics View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:11 months 30 days
Name:personalization_id
Purpose:Used on sites that share Twitter content and with Twitter share plugin. Persistent cookie that is set for 730 days
Provider:.twitter.com
Service:Twitter View Service Privacy Policy  
Country:United States
Type:server_cookie
Expires in:1 year 11 months 29 days

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name:mc-suspend-data-undefined
Purpose:__________
Provider:applitools.com
Service:__________  
Country:United States
Type:html_session_storage
Expires in:session
Name:OptanonConsent
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:li_sugr
Purpose:__________
Provider:.linkedin.com
Service:__________  
Country:United States
Type:server_cookie
Expires in:2 months 29 days
Name:utm_content
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:_rdt_uuid
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:2 months 29 days
Name:ssi–lastInteraction
Purpose:__________
Provider:applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:10 minutes
Name:_clck
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:ssi–sessionId
Purpose:__________
Provider:applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:utm_medium_last
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:amplitude_id_715e7b7a106daf0a957a82998c43dbb9applitools.com
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:9 years 11 months 28 days
Name:utm_campaign_last
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:_mkto_trk
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:lang
Purpose:__________
Provider:.ads.linkedin.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:session
Name:last_url
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:23 hours 59 minutes
Name:last_touch
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:amplitude_id_06c495d99b9413fd29ff55b362961a98applitools.com
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:9 years 11 months 28 days
Name:utm_medium
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:utm_term_last
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:U
Purpose:__________
Provider:.adsymptotic.com
Service:__________  
Country:United States
Type:server_cookie
Expires in:2 months 29 days
Name:_cltk
Purpose:__________
Provider:applitools.com
Service:__________  
Country:United States
Type:html_session_storage
Expires in:session
Name:utm_source_last
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:_gh_sess
Purpose:__________
Provider:gist.github.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:session
Name:_octo
Purpose:__________
Provider:.github.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:uc_session
Purpose:__________
Provider:.dropboxusercontent.com
Service:__________  
Country:__________
Type:server_cookie
Expires in:session
Name:utm_campaign
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:_clsk
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:1 day
Name:CLID
Purpose:__________
Provider:www.clarity.ms
Service:__________  
Country:United States
Type:server_cookie
Expires in:11 months 30 days
Name:AnalyticsSyncHistory
Purpose:__________
Provider:.linkedin.com
Service:__________  
Country:United States
Type:server_cookie
Expires in:30 days
Name:lang
Purpose:__________
Provider:.linkedin.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:session
Name:utm_source
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:first_touch
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:muc_ads
Purpose:__________
Provider:.t.co
Service:__________  
Country:United States
Type:server_cookie
Expires in:1 year 11 months 29 days
Name:utm_term
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:visitorId
Purpose:__________
Provider:.ws.zoominfo.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:logged_in
Purpose:__________
Provider:.github.com
Service:__________  
Country:United States
Type:server_cookie
Expires in:11 months 30 days
Name:utm_content_last
Purpose:__________
Provider:.applitools.com
Service:__________  
Country:United States
Type:http_cookie
Expires in:11 months 30 days

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at dan.giordano@applitools.com or by post to:

Applitools Inc.
155 Bovet Road, Suite 600
San Mateo, CA 94402
United States
Phone: (US)(972)547650934

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