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Applitools Platform Overview

Deterministic AI testing for your entire SDLC

Most AI testing creates a black box of probabilistic guesswork and unquantifiable risk. The Applitools Platform combines a Deterministic Language Model with mature Visual AI to eliminate false positives, wipe out script maintenance, and deliver a release signal engineering leaders can actually trust.

  • Functional
  • Visual
  • Cross Browser
  • Cross Device
  • Accessibility
  • Data Driven

1

Create

Autonomous

  • Visual AI website scans

AI-Assisted

  • NLP step authoring & editing
  • Test step generation
  • Test data generation
  • MCP server for agents

No-code

  • Interactive browser recorder

  • API test step builder
  • PDF & image uploads

Code

  • 30+ SDKs

2

Execute

Execution engine

  • Deterministic LM test execution
  • Coded locator self-healing

Scale & infrastructure

  • Browser & device grid
  • Parallel cloud execution

Orchestration

  • CI/CD integrations
  • Scheduled test plan runs

3

Analyze

Automated maintenance

  • Visual baseline grouping
  • Auto-accept similar diffs

Defect & root cause analysis

  • Visual diff defect descriptions
  • Root cause analysis

Insights & dashboards

  • Testing insights
  • Dashboards
  • Designs
  • Components
  • Websites
  • Web Apps
  • Mobile Apps
  • Desktop Apps
  • PDFs & Docs
  • Functional
  • Visual
  • Cross Browser
  • Cross Device
  • Accessibility

1

Create

AI-Assisted

  • MCP server for agents

No-code

  • PDF & image uploads

Code

  • 30+ SDKs

2

Execute

Execution engine

  • Coded locator self-healing

Scale & infrastructure

  • Browser & device grid
  • Parallel cloud execution

Orchestration

  • CI/CD integrations

3

Analyze

Automated maintenance

  • Visual baseline grouping
  • Auto-accept similar diffs

Defect & root cause analysis

  • Visual diff defect descriptions
  • Root cause analysis

Insights & dashboards

  • Testing insights
  • Dashboards
  • Designs
  • Components
  • Websites
  • Web Apps
  • Mobile Apps
  • Desktop Apps
  • PDFs & Docs
  • Functional
  • Visual
  • Cross Browser
  • Cross Device
  • Data Driven

1

Create

Autonomous

  • Visual AI website scans

AI-Assisted

  • NLP step authoring & editing
  • Test step generation
  • Test data generation

No-code

  • Interactive browser recorder

  • API test step builder

2

Execute

Execution engine

  • Deterministic LM test execution

Scale & infrastructure

  • Browser & device grid
  • Parallel cloud execution

Orchestration

  • CI/CD integrations
  • Scheduled test plan runs

3

Analyze

Automated maintenance

  • Visual baseline grouping
  • Auto-accept similar diffs

Defect & root cause analysis

  • Visual diff defect descriptions
  • Root cause analysis

Insights & dashboards

  • Testing insights
  • Dashboards
  • Websites
  • Web Apps
  • Mobile Websites
  • PDFs

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Applitools AI Features

Native AI testing capabilities refined over 12 years through real quality engineering feedback - not generic LLM bolt-ons

MCP server for agents

Assists developers with setting up Visual AI tests directly inside their current frameworks and developer workflows.

Autonomous site scanner

Instantly boosts test coverage by running Visual AI website scans to automatically create tests across all your pages.

NLP test step fixer

Fixes, authors, and edits test steps using plain English instructions combined with intelligent AI assistance.

Test step generator

Generates complete automated test steps directly from plain English statements of intent.

Test data generator

Dynamically creates realistic, random test data on the fly from natural language descriptions.

Visual defect analyzer

Automatically pinpoints the exact root cause of visual regressions and failures for faster bug fixes.

Deterministic LM step runner

Executes test steps reliably using a proprietary Deterministic Language Model driven by plain English descriptions.

Coded locator healer

Provides self-healing capabilities so tests continue executing without breaking even when DOM locators change.

Visual maintenance scaler

Groups similar visual changes automatically so accepting a single diff updates all matching tests at scale.

Code and no-code test authoring

Build powerful end-to-end tests any way you choose: with a recorder, gen AI, NLP, MCP server for your agents, and integrating into your current framework.

No-code browser recording

Speed up authoring by recording steps in English, and easily refine manually if needed.

Plain English test authoring

Build custom end-to-end tests using nothing more than plain English—no coding or locators skills required.

SDKs for testing frameworks

Embed powerful visual validation directly into test scripts with SDKs supporting multiple languages and frameworks.

MCP server for agents

Easily perform data-driven and dynamic data testing with variables, parameters, and textual assertions.

Accurate UI validation

Increase test coverage with AI assertions using a single command to ensure functional, visual, API, and accessibility correctness.

AI-powered visual testing

Visual assertions you can trust that scale with you. Avoid repetitive maintenance activities.

Dynamic assertions

Use Visual AI to easily test dynamic, content-heavy websites without having to rewrite and maintain tests.

Accessibility testing

Validate features like text-to-background contrast and focus indicators, ensuring compliance.

Any UI technology

Validate web, mobile, or desktop apps, PDF documents, design images, UI components, and more.

Faster test execution

Ship faster by speeding up test runs, reducing flaky results, and replicating browsers at scale.

Visual AI engine

Use Visual AI to validate hundreds of elements across different browsers instantly with a single line of code.

Parallel execution

Test your public and internal apps on any device, browser, operating system, and screen size—in parallel.

Self-healing tests

Tests are based on visual elements rather than locators, making them robust to any technology changes.

Flexible orchestration

Run tests on demand, from your CI/CD, a webhook, or use our built-in test scheduler.

Actionable test analysis

Get deep insights into every test run and aggregate data from all of your tests into a single dashboard.

Intuitive dashboards

Intuitive interfaces for tracking test results, making it easier for all team members to contribute.

Root cause analysis

Quickly surface exactly what code changes occurred to cause each UI change.

Scalable maintenance

Automatically group together similar changes and accept or reject differences once across all pages, devices, and browsers.

Test analysis

Provides detailed dashboards and actionable insights to track results and optimize testing processes.

Integrations

Integrate Applitools into 
your current tech stack

Applitools supports all of your workflows with integrations and a wide range of test frameworks, SCMs, CI/CD tools, bug tracking tools, chat tools, and more.

Graphic showing Applitools logo in the middle surrounded by logos Applitools can integrate with
Secure and Flexible

Run Applitools Anywhere, Test Any App. AI Built for the Enterprise.

1

Run in our cloud

Get up and running in minutes using Applitools as a SaaS solution.

2

Run in your cloud

Run Applitools in a dedicated cloud on Amazon, Azure, or GCP to a flexible, secure.

3

Deploy on-prem

Deploy Applitools on your own infrastructure, inside your firewall for maximum security and.

5

ISO 27001 and SOC 2 Type II

Applitools products are ISO 27001 and SOC 2 Type II compliant and have current Pen.

4

Proprietary AI

Applitools has more than a decade of training our algorithms and LM for superior accuracy.

6

Test SSO + SAML

Login using SSO or SAML to help eliminate administrative overhead for large teams.

Ready for the next generation of testing?

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